This time of year, it's easy to see pictures of wildland firefighters wearing yellow shirts and green pants. It's not just a uniform; the clothing is fire resistant. And it's not always comfortable.
A quest to find FR clothing that is also easy to wear led to the creation of the Rogue Valley company Massif, which now supplies FR clothing to all branches of the armed forces. We get the story of Massif's birth, growth, and sale in this month's edition of our business segment, The Ground Floor.
Jeff Roberts, co-founder, and Vice President/General Manager Noelle Christensen tell the story.