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Going Green By Another Color

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If you want to convince people that your product is "green," slapping a green label on it probably won't do it. 

A blue label might, though. 

University of Oregon marketing professor Aparna Sundar found that the connotations of certain colors affect how people perceive the products they buy: even the most environmental-friendly product could still turn off consumers with a red label.  She joins us with this and other revelations. 
 

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Geoffrey Riley is a graduate of the University of Missouri School of Journalism and has hosted the Jefferson Exchange on JPR since 2009. He's been a broadcaster in the Rogue Valley for more than 35 years, working in both television and radio.