Who needs Hollywood when you've got Redding and environs?
Film Shasta is set up to encourage filmmakers to shoot their projects in Shasta County. And it appears to be working... 2017 was a record year for film work in the county, with an estimated $650,000 or more in economic impact on the region.
Sabrina Jurisich is the Shasta County Film Commissioner.
She talks about what it takes to bring people and cameras to the area.
BONUS: One of the first film projects from the area, Mt. Lassen erupting more than 100 years ago.