© 2024 | Jefferson Public Radio
Southern Oregon University
1250 Siskiyou Blvd.
Ashland, OR 97520
541.552.6301 | 800.782.6191
Listen | Discover | Engage a service of Southern Oregon University
Play Live Radio
Next Up:
0:00 0:00
Available On Air Stations

Sheena Iyengar: Why Are Some Choices So Paralyzing?

Part 2 of the TED Radio Hour episode Decisions Decisions Decisions.

About Sheena Iyengar's TED Talk

Psycho-economist Sheena Iyengar explains how we can actively use choice as a tool to help us arrive at decisions we can live with.

About Sheena Iyengar

Sheena Iyengar studies how people choose. Her team at the Columbia Business School analyzes tough and even wrenching choices - such as the medical decisions we face in our final years of life. Her book The Art Of Choosing shares some of these stories.

Copyright 2020 NPR. To see more, visit https://www.npr.org.