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When The 4-Year Plan Turns Into A 2-Year Scramble: Pierce's Run For Governor

It's early September, and Bud Pierce is touring a Clackamas County non-profit that helps down-on-their-luck veterans.

This is a cause near and dear to Pierce's heart, a former Marine Reservist himself. But as campaign stops go, this one won over relatively few voters. Just a handful of people were there, and there's not a single TV or newspaper camera around.

Pierce is a cancer doctor with a long-time practice in Salem. Until now the extent of his political involvement has been to chair the Oregon Medical Association. He wasn't planning to run for governor — not yet, anyway. He had his sight set on 2018, when the seat was supposed to next open. And then, last year, Gov. John Kitzhaber resigned.

"So that really sped it up," Pierce said.

Kitzhaber's early departure prompted this year's campaign to fill the remaining two years of his term. For Pierce, what was going to be a four-year marathon to introduce himself to voters and take the governor's office instead became a two-year sprint.

"And so it really got rid of the first two years, which was the introduction to the state as someone who's interested in political office," he said. "So that part went away."

Pierce suddenly found himself criss-crossing the state, at first juggling campaign appearances with his ongoing medical work in Salem. His message has been that Democrats have controlled the governor's office for too long, and that his experience running a business — in his case, a medical practice — would give him the tools to make state government more efficient.

He also thinks it's given him a different bedside manner, if you will, than a career politician.

"Just taking care of many thousands of patients and learning how to relate to people who have different backgrounds than you and different lives than you has really helped me in that way," he said.

For the most part, Pierce is staking out traditional Republican positions on the issues. He said he would cut red tape on business, fight to regain state control over federal lands, and try to repeal the new law that regulates the carbon content of motor vehicle fuels. He's also against Measure 97, which would increase taxes on companies with more than 25 million dollars in annual sales in Oregon.

Pierce handily won the Republican primary in May, but since then he's struggled to attract donors and attention. He and his wife have pitched in more than $1 million of their own money.

That's not enough to win a statewide election, said Dan Lavey of Gallatin Public Affairs in Portland. He's advised many Republican candidates in Oregon, though he isn't working with the Pierce campaign.

"You really have to have the capacity to raise or spend a significant amount of money when you're taking on an incumbent politician," Lavey said, who worked with Republican gubernatorial nominee Chris Dudley in 2010.

Like Pierce, Dudley was making his first run for elected office. Unlike Pierce, Dudley was a prodigious fundraiser.

The former NBA player drew upon a vast network of donors to bring in more than $10 million, outpacing his Democratic rival. Kitzhaber raised just over $7 million during the 2010 election cycle.

That financial advantage still wasn't enough for Dudley to defeat Kitzhaber, but the former Trail Blazer did finish less than 2 percentage points out in an election where nearly 1.5 million Oregonians voted.

This year, both Pierce and incumbent Gov. Kate Brown have raised far less than their counterparts in 2010.

Pierce's campaign has raised just over $3 million so far, with roughly half coming from Pierce and his wife. Brown has raised about $4.5 million since becoming governor last year in the wake of Kitzhaber's resignation.

Brown has served in public office for more than 25 years. That experience is serving her well during this, her first campaign for governor, Lavey said.

"Being a political candidate isn't something you just turn on and start doing on day one. It takes a lot of practice. It's a lot of hard work," he said.

Meanwhile, Pierce's lack of experience showed during a debate at the Portland City Club that came in the closing weeks of the race -- about the time many Oregonians start paying attention. in the closing weeks of the race, at a time when more voters are paying attention.

The topic of domestic violence came up. Pierce said this:

"A woman that has great education and training and a great job is not susceptible to this kind of abuse by men, women or anyone."

The negative response was immediate, and intense. Pierce issued several apologies and called his statement "ignorant and dangerous."

It took Pierce more than a week to regain his footing, and a steady stream of polls shows him with a long way to go to catch up with Brown.

Regardless of how this race turns out, it's definitely been a change of pace for him.

"I started medical school 40 years ago and I don't think I've been away from thinking about some aspect of medicine for more than two or three weeks since that time," Pierce said.

Pierce grew up in southern California, the son of a public school janitor and a homemaker. His parents named him William, but he became known as "Bud" at a very young age.

"Bud Blattner was the color announcer of the California Angels," he said. "We were a big baseball family. I wanted to be a Major League Baseball player like every other kid. And my sister nicknamed be Bud, and it stuck."

Pierce says his first vote for president went to Jimmy Carter but over the years his political views shifted to the center. This year, he initially endorsed Donald Trump but withdrew his support in September, citing a series of controversial statements from the Republican presidential nominee.

Pierce, 60, said he'll go back to treating cancer patients if he loses the governor's race. And Republicans will go back to wondering what it takes to win the Oregon governor's office.

<p>During a campaign stop in September, Bud Pierce (left) talks with a supporter at All Military Veterans Outreach Organization, a Clackamas County non-profit.</p>

Chris Lehman


During a campaign stop in September, Bud Pierce (left) talks with a supporter at All Military Veterans Outreach Organization, a Clackamas County non-profit.

<p>Campaign buttons for Dr. Bud Pierce, Republican candidate for Oregon governor, outside the debate hall at Winston Churchill High School in Eugene on Oct. 6, 2016.</p>

Bradley W. Parks


Campaign buttons for Dr. Bud Pierce, Republican candidate for Oregon governor, outside the debate hall at Winston Churchill High School in Eugene on Oct. 6, 2016.

Copyright 2016 Oregon Public Broadcasting

Chris Lehman covers the Oregon state capitol for JPR as part of the Northwest News Network, a group of 12 Northwest public radio organizations which collaborate on regional news coverage. Chris graduated from Temple University with a journalism degree in 1997. He began his career producing arts features for Red River Public Radio in Shreveport, Louisiana and has been a reporter/announcer for NPR station WNIJ in DeKalb, Illinois. Chris has also reported from overseas, filing stories from Iraq, Burkina Faso, El Salvador, Northern Ireland, Zimbabwe and Uganda.