All of Samsung's smart TVs — which take voice commands — come with a warning to consumers that essentially says: Your TV is listening and might be sending what you say to Samsung and a third party responsible for transcribing what you say.
The Daily Beast first noticed the fine print last week and now it's made its way across the world.
Parker Higgings, an activist at the Electronic Frontier Foundation, sent out a tweet, comparing the privacy statement to a passage from 1984:
Right: 1984 pic.twitter.com/osywjYKV3W
The BBC reached out to Samsung, which said it takes privacy "very seriously" and wanted customers to make informed decisions about the functionalities they choose to use.
The voice command functionality, it said, is activated using the remote control and owners can chose to disable it.
The BBC adds:
"Samsung said: 'If a consumer consents and uses the voice recognition feature, voice data is provided to a third party during a requested voice command search. At that time, the voice data is sent to a server, which searches for the requested content then returns the desired content to the TV.'
"It added that it did not retain voice data or sell the audio being captured. Smart-TV owners would always know if voice activation was turned on because a microphone icon would be visible on the screen, it said."
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